Are you a passionate writer who wants to share your ideas with the world?

Writing a blog is the perfect way to achieve this goal.

Blog writing is simple and by following the blog writing process, your words have the potential to leave a long-lasting impact by sending a message that resonates with your target audience. In this blog, we unpack the fundamentals of blog writing, aimed at driving traffic to your website while creating a relationship between the readers and your brand. Here’s how to write a perfect blog post:

1. Write for Your Audience

Getting to know your target audience is a fundamental step towards increasing your web traffic and understanding your audience means that you need to focus on a specific topic.

What are you passionate about? What type of audience will this topic attract? They say writing a blog is writing for your readers.

Do some research, establish WHO you are writing for and WHY you are writing for them, this will help you determine WHAT you are writing about…are you providing your target audience with a solution to a problem that they face? Is your intention to entertain or educate?

Writing a perfect blog post means that it must be just as engaging as it is informative, and by getting to know your audience better, you will learn how to speak their language.

What is the result of these efforts? A growing community of readers that will return to your website wanting to read more.

Tips for Writing a Perfect Blog Post

• Know where to create your perfect blog post
• Choose a blog theme
• Choose a template that fits your theme

Here at ShiftONE Digital, we like to use WordPress, as it’s officiant, professional, and of course, free! Often building a website is pricey. Here are some tips to avoid spending money on your website.

2. Research Your Topic, Research Your Keywords

If you want eyes on your perfect blog post, it’s imperative to do your search engine optimisation (SEO) research. A great tool that can really help with search engine optimisation is Yoast.com.

Professionals have developed Yoast.com, which means that it will make your SEO more effective. If you’re finding SEO difficult to optimize, Yoast will make your life that much easier.

One of the easiest ways to create more traffic to your website is to implement a keyword strategy. Ubersuggest is the most accurate. For each perfect blog post, choose a key phrase that has a high search volume.

Use that word consistently throughout the text, and your rankings will be through the roof. Why do you think the words “perfect blog post” feature so many times in this perfect blog post? If you need more help, read this article.

Tips for Writing a Perfect Blog Post

• Incorporate compelling headings to avoid fluff content.
• Avoid boring headings, choppy keywords, and cramming.

3. Before the Perfect Blog Post

Every writer has their own method for creating the first draft. Practice writing to best understand your preferred method. If you’re struggling to start writing, here are some additional tips on how to write faster, and you’ll be producing amazing content with high traffic in a flash!

Tips for Writing a Perfect Blog Post

• Hand-write a mindmap. It’s always easier to see your work on a list next to you.
• Remember to get in the zone! Make sure there is nothing distracting you such as phone notifications.

4. Draw Your Readers in with a Captivating Title and Opening

Titles are important because they hook people in and keep them reading. People are skimmers, so you have to cater to that. Using bullet points is an excellent way to do this. You have to make your blog look interesting from a glance.

See magazine covers, for example. They have to make the cover captivating so that people will buy it and read the rest. The same goes for your blog. Here are a few ways you can make your blog posts scannable:

Tips for Writing a Perfect Blog Post

• Use Subheadings: This helps readers see the topic or theme clearly and quickly so that they will continue to read. Subheadings also help you to stay organized when writing.
• Write Short Sentences: Long sentences are just too boring for skim readers. Make your sentence short and sweet, yet informative.
• Keep Paragraphs Short: Use 2-4 sentences in most of your paragraphs, with some 1-sentence paragraphs to draw attention.

5. Use Images and Videos for a Perfect Blog Post

You can include keywords in the image tag on the picture, which will boost search engine optimization (SEO) for your website. Don’t violate any copyright laws! Use royalty-free images from a site like Unsplash.com. People like to see images that resonate with them, imagery that represents their aspirations, feelings and goals.

Use short YouTube Videos that are informative and entertaining instead of text in your blog where it’s relevant. We are visual creatures who get lazy when it comes to reading. Take advantage of this by adding videos that explain your written piece.

Statistics

• 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)
• 6 out of 10 people would rather watch online videos than television. (Google)
• Mobile video consumption rises by 100% every year. (Insivia)
• By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)

6. Incorporate Links

It’s important for credibility and traffic to link and cross-link. Mention previous posts from your blog and link them in. It’s a good idea to link to reputable websites so that people can see your post is backed up with facts. You can notify other blogs that you mentioned in your post to increase traffic.

Hyperlinks are important because they provide a reader with factual information and the role they play in ranking sites by search engines. It’s a good idea to link to your own website, which will increase your page views per visit.

Avoid

• Overusing links: This will distract your readers, making your writing unnoticeable.
• Links to sources that summarise your entire article. People would rather read a shortened summary rather than a detailed document. Do not lead people away from your blog.

After Writing

7. Finalise The Rough Draft

When you’re done writing your blog post, you will probably think that you’re finished and ready to publish. But wait! Be careful. There could be spelling or grammar mistakes. Clean up your blog and make it look neat and tidy.

Every writer makes mistakes when writing the first draft. Be sure to send your work to someone else who can quality check it.

Get notes on how to improve your written piece. Read your post at least twice before posting. There’s always something you missed!

8. Publish at the Right Time

A good time to publish posts is between 1-3 PM on Monday, Wednesday, or Friday. Most take a lunch break around then. This is when they’ll be on their phones or laptops reading your post. You can use this awesome checklist when finished writing to make sure you haven’t missed an important step. Additionally, tools that are extremely helpful are Hemmingway and Grammarly.

Statistics

According to 2018 data, sites that publish 16+ articles each month drove 3.5x more traffic than those that only published four or fewer monthly posts.

9. Promote with Social Media

This is the main thing that will increase traffic to your website. Sharing each blog post across social media networks like Twitter, LinkedIn, Facebook, Google+, and Pinterest. Cultivate your networks, then share your perfect blog post, and these social media sites will be your major source of traffic.

There are many ways of marketing your blog post, one effective way is to break your article up into “snippets”, remarketing the blog with these snippets can bring in a steady flow of traffic.

10. Add Social Sharing Buttons

Most social media sites have an ‘add button’ option. This is a great thing to do across all social media platforms. It simply makes it easier for readers to share your content. Optimising buttons will have you writing a perfect blog post in no time!

11. Write Guest Posts

Examples of Some Perfect Blog Posts

#ThankYouLockdown:Lessons Learnt During Lockdown

This post is a perfect blog post for skim readers as it’s short and sweet yet incredibly informative. The tone is light and casual. It links to reputable sources and optimizes SEO.

Netflix’s Hubie Halloween Review

This is one of the best movie blogs, containing entertaining and informative content. The target audience is made obvious here. This is the perfect blog post because the site template is incredibly organized. The author has included a “more from this author,” section, which will increase traffic to this blog post as people will likely go and read his other perfect blog posts and even subscribe.

Stylish loungewear to make you feel extra cosy this season

This is an incredibly stylish website. If a post is aesthetically pleasing, you’re guaranteed success because it’s the first thing that people notice. The writing is what makes the reader stay. Everything about this post is interesting and incredibly helpful to the target audience. It’s clever because they have added so many buttons linking to their own website, which will increase their traffic by getting lots of clicks. This is a perfect blog post.

The Bottom Line

These techniques are guaranteed to allow you to create a perfect blog post that will increase traffic to your website.

Writing skills are essential because no one will read a poorly written blog.

Remember to write for a specific audience, and pair that with a tone. Always write a rough draft. Have an experienced writer quality check your piece. Now drive that traffic home, and you have a perfect blog post! If you’re passionate about a topic, don’t be afraid to share it with the world. The first step is to start! What are you waiting for?

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