OFFICESCENE – THE PERFECT LONG-TERM ONLINE MARKETING STRATEGY

OfficeScene a Cape Town Office Furniture Supplier, required a modern approach to conventional marketing. Their goals where to create brand awareness in a competitive industry.  Reaching their target audience required a robust and fully integrated online presence in both paid and organic search.

OfficeScene logo

OfficeScene’s Business Goals:

  • Optimize the website to create an experience both user and SEO friendly.
  • Integrate paid and organic search to raise ROI while reducing spend.
  • Integrate SEO and paid search efforts to ensure long-term online marketing success.
  • Develop and distribute creative
    landing pages to increase conversions and lead generation
    that will deliver measurable ROI.

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WHAT WE DID

 

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IGrowDigital first integrated strategy across all digital marketing channels, including paid search, landing page creation for lead generation, content marketing, social media, display advertising, email marketing, and SEO. These channels combined generated results greater than the sum of their parts.

 
 

OfficeScene’s AdWords account was optimized to raise clicks, conversions, and ultimately revenue while reducing costs. The keyword list was expanded, existing ads were tested, and bids were increased on top performing keywords.

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Multiple Landing Page creation to drive targeted search enquires, focusing on enquiries and lead generation, resulting in higher sales and increased brand awareness. Re-marketing enabled return visits and increase conversion rates.

 
 

Increased engagement on Social Media focusing on Facebook, providing sharable content which resulted in increased traffic and multiple page views.

On average +59 New likes a week, with 4,365 post reach per week.

WHAT WE ACHIEVED

IGrowDigital Marketers’s integrated campaign was a monster success for Office Scene. The brand achieved and maintained a staggering ROI with only slight increases in spend. Paid search brought in additional sales during the the first 4 months and  moved from no ranking to first page in the search results pages for the 17/20 keyword which  saw a resulting lift in clicks.

INCREASED ORGANIC TRAFFIC

1,000%

Organic SEO saw a huge increase using great content and engaging videos, while providing value to customers.

SOCIAL GROWTH

850%

A Social Media strategy to keep client engaged with get Website content & products resulted in consistent followers.

INCREASED LEADS

250%

Using Landing Pages with a combination of Social Media marketing with PPC advertising we have seen great increase in conversions.

Increased ROI and Revenue Resulted in Happy client

Office Scene saw a massive increase in all avenues when IGrow Digital Marketers began managing their online marketing campaign. We saw improvements in all of their goal areas. Brand awareness grew significantly across the South Africa as Office Scene cut costs and saw a dramatic increase in quality leads.

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We do it better

PRICE

50% less

SPEED

3X faster

TALENT

20X more

Still reading and not sure where to start?

Contact us and we will call you back.