Conversion Rate Optimization

We help you convert more passive website visitors into active users that engage with your content or purchase your products

CRO is the method of using analytics and user feedback to improve the performance of your website. CRO can be used to improve any metric on your website that’s important to your business–often called key performance indicators (KPIs)–that you’re trying to improve, but it’s often associated with acquiring new customers, registrations, downloads, etc. Put another way, it increases the percentage of website visitors who experience the “aha moment” (or the must-have user experience) that turns passive browsers into valuable conversions.

At its most fundamental, CRO means figuring out what users are looking for when they arrive at your site and then giving that to them. CRO takes many different forms, based on the KPI you’re trying to improve. Sometimes this involves making your call-to-action more apparent or placing it on a traffic-heavy (but under-optimized) page. At other times this means removing or relocating unnecessarily complicated or time-consuming steps from your conversion funnel, as the added friction can prevent a conversion from ever happening.

A/B testing is being used by advertisers since a very long time to determine what parts of a campaign, landing page, or a website receive better response. You need to have a hypothesis about what works for you. Split testing is popular, but still a large number of business, have not used it. Very few tests drive substantial improvements and the probable reason for it is insufficient knowledge about what the consumer or the visitor needs.

Companies with significant increases in sales are completing 6.45 A/B and multivariate tests a month, in comparison to the 2.42 test average among those whose sales are decreasing.

 

Customer journey analysis

58% of companies use customer journey analysis and it has become one of the most valuable methods for improving conversion rates.

Customer behaviour is becoming increasingly complex and unpredictable. Their ‘journey’ from being advertised your products, to researching your brand, visiting your website or store, making a purchase then contacting you for any customer service needs can take place on a massive number of offline and online channels.

 The roll of conversion rate optimization is to ensure that your digital presence, not just on your website, but across the entirety of the web is as effective as it can be. It sounds daunting, and that’s because it can be. Working with IGrow Digital will be the best way to get this process done correctly and in the shortest amount of time - so you can start improving your website profits.


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