Category Archives: Advanced SEO Techniques

Moving Wordpress

Moving Your WordPress Site to a New Domain

We’re SEOs and marketers, right? One situation that every SEO faces at one point or another is having to move their site to…
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Future of SEO

Why Link Building Is NOT the Future of SEO

Over the years, SEOs focused all their attention on link building. Why? Because it impacted rankings more than anything else. Although links still…
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your…
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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
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